The Strategic Analysis of Driving Forces Determining Success for a Console Manufacturer in the Console Market – the Positioning Strategy of Nintendo

Abstract

Though the console market is steadily growing, the competition is very fierce. A variety of key factors get involved in the successful survival in the console market, including branding, cost, exclusive games, innovation, online feature, price, reliability, third parties support, technology, and timing. However, it is not easy to sustain the competitive advantages in an extremely fierce console market with other strong competitors for a long time, if there is not any change to console manufacturers. In addition to keep the original strength, Nintendo applies the most appropriate strategy to sustain its competitive advantages in the next generation.