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|Title:||Marketing library and information services: a study of periodical literature|
|Authors:||Gupta, Dinesh K.|
Jain, Abhinandan K.
|Abstract:||<smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="country-region"><smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="place"> The study covers 125 articles on marketing of library and information services during the period 1980-2008 mainly covering literature published in India, literature published by Indian authors in foreign publications, and literature published by foreign authors on India. Growth of literature year-wise has been shown; prominent authors, productive journals have been identified. </smarttagtype></smarttagtype>|
|ISSN:||0975-2404 (Online); 0972-5423 (Print)|
|Appears in Collections:||ALIS Vol.56(4) [December 2009]|
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