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Choudhuri, Prabir Kumar
|Keywords:||Handloom cluster development;Traditional handloom;Master weaver|
|IPC Code:||Int. Cl.8: D01, D06C, D06F|
|Abstract:||Integrated Handloom Cluster Development Scheme (IHCDS) is being implemented by the Development Commissioner for Handloom, Ministry of Textile, GOI since the year 2005-06 with a broad objective to develop traditional Indian handloom clusters in an inclusive and holistic manner. One of the important objectives of this scheme is to build the clusters’ capacity to meet the challenges of the market and make them globally competitive. Presently, IHCDS is operational in 20 selected clusters spread across 12 states. Identification of potential markets and promotion of market driven designs are some of the essential approaches for the development of any handloom cluster and till now modest attention has been paid towards market developmental activities like market assessment, study of market trends and export potential for its products. The three-part series of papers reports on the cluster development programme of Shantipur handloom cluster to formulate a sustainable business plan as well as marketing plan to assist this historic cluster to compete in the ever challenging textile business. Part I describes the evolution/historical back ground of the cluster, its geographical location, existing cluster structure and infrastructure analysis to facilitate formulation of a sustainable business-cum-marketing plan to be reported in subsequent parts for the development of the cluster.|
|ISSN:||0975-1068 (Online); 0972-5938 (Print)|
|Appears in Collections:||IJTK Vol.08(4) [October 2009]|
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