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Indian Journal of Traditional Knowledge (IJTK) >
IJTK Vol.08 [2009] >
IJTK Vol.08(4) [October 2009] >
| Title: | A diagnostic report on cluster development programme of Shantipur handloom cluster, Nadia, West Bengal Part I – Evolution of the cluster and cluster analysis |
| Authors: | Mitra, Ashis
Choudhuri, Prabir Kumar
Mukherjee, Arup |
| Keywords: | Handloom cluster development
Traditional handloom
Master weaver |
| Issue Date: | Oct-2009 |
| Publisher: | CSIR |
| IPC Code: | Int. Cl.8: D01, D06C, D06F |
| Abstract: | Integrated
Handloom Cluster Development Scheme (IHCDS) is being implemented by the Development Commissioner for
Handloom, Ministry of Textile, GOI since the year 2005-06
with a broad
objective to develop traditional Indian handloom clusters in an inclusive and
holistic manner. One of the important objectives of this scheme is to build the
clusters’ capacity to meet the challenges of the market and make them globally
competitive. Presently, IHCDS is operational in 20 selected clusters spread
across 12 states. Identification of potential markets and promotion of market
driven designs are some of the essential approaches for the development of any
handloom cluster and till now modest attention has been paid towards market
developmental activities like market assessment, study of market trends and
export potential for its products. The three-part series of papers reports on
the cluster development programme of Shantipur handloom cluster to formulate a
sustainable business plan as well as marketing plan to assist this historic
cluster to compete in the ever challenging textile business. Part I describes
the evolution/historical back ground of the cluster, its geographical location,
existing cluster structure and infrastructure analysis to facilitate
formulation of a sustainable business-cum-marketing plan to be reported in
subsequent parts for the development of the cluster. |
| Page(s): | 502-509 |
| ISSN: | 0975-1068 (Online); 0972-5938 (Print) |
| Source: | IJTK Vol.08(4) [October 2009]
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