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JIPR Vol.13(4) [July 2008] >

Title: Battling with TRIPS: Emerging Firm Strategies of Indian Pharmaceutical Industry Post-TRIPS
Authors: Rai, Rajnish Kumar
Keywords: TRIPS
Indian pharmaceutical industry
business strategies
Issue Date: Jul-2008
Publisher: CSIR
Abstract: The full scale compliance of TRIPS Agreement essentially represents a big step in the opposite direction as it effectively ended more than three decades of protection for Indian companies and terminated legal ‘reverse engineering’. The new patent regime throws a new challenge to the Indian pharmaceutical industry to maintain its competitiveness and profitability. This study investigates emerging firm strategies of the Indian pharmaceutical companies to overcome the challenge posed by new patent regime. The study concludes that the industry is witnessing a transition phase, and is undergoing consolidation and restructuring. The industry is adopting a mix of competitive and collaborative business and R&D strategies in the emerging business environment
Page(s): 301-317
ISSN: 0975-1076 (Online); 0971-7544 (Print)
Source:JIPR Vol.13(4) [July 2008]

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