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Title: New dimensions in communicating science in a digital society
Authors: Dharmapalan, Biju
Mahesh, G.
Keywords: Science popularization; Print media; Television; Web 1.0; Web 2.0; Web 3.0; Web 4.0
Issue Date: Jan-2019
Publisher: NISCAIR-CSIR, India
Abstract: Prosperity of any nation is measured in terms of progress made in the field of food security, average life expectancy, literacy and higher education. The progress can be achieved in these areas only if we have a sound base in Science and Technology. There is also a need to sensitize the public about the significance of Science and Technology especially in tackling these national priorities. Otherwise superstitions and irrational practices will penetrate in the society. For strong nation building we need to inculcate scientific temper in our citizens as enshrined in the constitution.
    An analysis of news reports shows that even in a highly literate society like Kerala people are killed in the name of superstitions. This shows a lack of scientific temper, the reason for which is the distance the scientific community keeps with the society. Our scientists usually have less interaction with the community. Even when they make discoveries they discuss using scientific jargon that nobody can understand. For removing this disconnect we need proper communication machinery through various types of mass communication media through print, audio-visual and internet. Online media is replacing the traditional print and audio visual media. The Web 3.0 technology that is based on artificial intelligence can play a major role in the popularisation of science in the society. With changing times scientists should also learn to adapt to new technologies of communications, otherwise propagation of science would be badly affected.
Page(s): 76-86
ISSN: 2278-2796 (Online); 2278-2788 (Print)
Appears in Collections:JST Vol.07(1-2) [January-June 2019]

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