NISCAIR Online Periodicals Repository

Research Journals >
Journal of Intellectual Property Rights (JIPR) >
JIPR Vol.08 [2003] >
JIPR Vol.08(5) [September 2003] >

Title: Ambush Marketing-The Problem and the Projected Solutions vis-a-vis Intellectual Property Law-A Global Perspective
Authors: Bhattacharjee, Sudipta
Issue Date: Sep-2003
Publisher: CSIR
Abstract:  The problem of ambush marketing has been plaguing the organizers of various sporting and other events for the last four to five years. Due to the enormous financial losses caused by ambush marketing, the sponsors have been reconsidering the decisions to shell out astronomical sums for sponsoring various events. This paper analyses in great detail the concept of ambush marketing to its genesis, the various famous incidents of ambush marketing and the consequential losses and evaluates the existing intellectual property regime in combating this menace. It also analyses the various sui generis legislations framed by countries like South Africa and Australia to combat ambush marketing and tries to cull out a suitable anti-ambush marketing legislative policy for the Indian scenario.
Page(s): 375-388
ISSN: 0975-1076 (Online); 0971-7544 (Print)
Source:JIPR Vol.08(5) [September 2003]

Files in This Item:

File Description SizeFormat
JIPR 8(5) 375-388.pdf72.76 kBAdobe PDFView/Open
 Current Page Visits: 95 
Recommend this item


Online Submission of Articles |  NISCAIR Website |  National Knowledge Resources Consortium |  Contact us |  Feedback

Disclaimer: NISCAIR assumes no responsibility for the statements and opinions advanced by contributors. The editorial staff in its work of examining papers received for publication is helped, in an honorary capacity, by many distinguished engineers and scientists.

CC License Except where otherwise noted, the Articles on this site are licensed under Creative Commons License: CC Attribution-Noncommercial-No Derivative Works 2.5 India

Copyright © 2015 The Council of Scientific and Industrial Research, New Delhi. All rights reserved.

Powered by DSpace Copyright © 2002-2007 MIT and Hewlett-Packard | Compliant to OAI-PMH V 2.0

Home Page Total Visits: 162717 since 01-Sep-2015  Last updated on 21-Jun-2016Webmaster: