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Title | Author(s) | Source | Page(s) |
---|---|---|---|
Comparative Advertising: An Eye for an Eye Making the Consumers Blind | Mittal, Rajat; Singh, Aishwarya | JIPR Vol.13(1) [January 2008] | 19-27 |
Comparative Advertising and the Consumer - Changing Dynamics | Lenin, Biplab Kumar; Babu, Arun | JIPR Vol.22(3) [May 2017] | 113-120 |