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Title: The Strategic Analysis of Driving Forces Determining Success for a Console Manufacturer in the Console Market – the Positioning Strategy of Nintendo
Authors: Lee, S J
Lin, Grace T R
Yu, W H
Keywords: Strategy Management
Issue Date: Nov-2017
Publisher: NISCAIR-CSIR, India
Abstract: Though the console market is steadily growing, the competition is very fierce. A variety of key factors get involved in the successful survival in the console market, including branding, cost, exclusive games, innovation, online feature, price, reliability, third parties support, technology, and timing. However, it is not easy to sustain the competitive advantages in an extremely fierce console market with other strong competitors for a long time, if there is not any change to console manufacturers. In addition to keep the original strength, Nintendo applies the most appropriate strategy to sustain its competitive advantages in the next generation.
Page(s): 681-684
ISSN: 0975-1084 (Online); 0022-4456 (Print)
Appears in Collections:JSIR Vol.76(11) [November 2017]

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