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Annals of Library and Information Studies (ALIS) >
ALIS Vol.52 [2005] >
ALIS Vol.52(2) [June 2005] >
| Title: | ELECTRONIC AND PRINT JOURNALS: A VALUE CHAIN ANALYSIS |
| Authors: | A, Angrosh M |
| Issue Date: | Jun-2005 |
| Publisher: | CSIR |
| Abstract: | Even as the society marches into a digital age, libraries and
information centres have assumed greater responsibilities
for meeting the diverse needs of its user community. The
new technologies have largely aided in designing value added
library services. The emerging digital libraries are
redefining the way by which user demands are being fulfilled.
Among other resources, electronic journals occupy a
prominent place in digital libraries, by providing access to
'online full-text information: While historically, print journals
have played an important role in information dissemination,
the spiraling costs of the same have forced both 'information
providing' and 'information seeking' community to look for
cost-effective and reliable means of information
dissemination.
The present paper, while studying the importance of print
and electronic journals in information dissemination, applies
the concept of 'value chain analysis' for obtaining a
longitudinal understanding in terms of 'costs of production'
and 'cost drivers' associated with it. Accordingly, a value chain
distinguishing the structure of production for print and
electronic medium is drawn for identifying the different costs
associated in different stages. Further, the paper proceeds
to illustrate the competitive position of e-journal industry in
terms of different structural cost drivers and put forward a
'differentiation with a cost srrategy' for e-journals industry for
achieving optimum benefits for different stakeholders
involved in the process, viz., information providers,
information managers and information seekers. |
| Page(s): | 56-64 |
| ISSN: | 0972-5423 |
| Source: | ALIS Vol.52(2) [June 2005]
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