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|Title:||ELECTRONIC AND PRINT JOURNALS: A VALUE CHAIN ANALYSIS|
|Authors:||A, Angrosh M|
|Abstract:||Even as the society marches into a digital age, libraries and information centres have assumed greater responsibilities for meeting the diverse needs of its user community. The new technologies have largely aided in designing value added library services. The emerging digital libraries are redefining the way by which user demands are being fulfilled. Among other resources, electronic journals occupy a prominent place in digital libraries, by providing access to 'online full-text information: While historically, print journals have played an important role in information dissemination, the spiraling costs of the same have forced both 'information providing' and 'information seeking' community to look for cost-effective and reliable means of information dissemination. The present paper, while studying the importance of print and electronic journals in information dissemination, applies the concept of 'value chain analysis' for obtaining a longitudinal understanding in terms of 'costs of production' and 'cost drivers' associated with it. Accordingly, a value chain distinguishing the structure of production for print and electronic medium is drawn for identifying the different costs associated in different stages. Further, the paper proceeds to illustrate the competitive position of e-journal industry in terms of different structural cost drivers and put forward a 'differentiation with a cost srrategy' for e-journals industry for achieving optimum benefits for different stakeholders involved in the process, viz., information providers, information managers and information seekers.|
|Appears in Collections:||ALIS Vol.52(2) [June 2005]|
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