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|Title:||Digital Alteration of Photographs and Intellectual Property Rights|
|Keywords:||Digital alteration;morphing, image;fake photograph;right to publicity;passing off|
|Abstract:||Advancement in technology has made it easier to digitally alter a photograph. This along with faster dissemination of text and images through the Internet has elevated morphing or digital alteration of images to the status of a cottage industry. This paper discusses how such alteration interferes variously with the intellectual property rights of the author, owner, or the subject of the photograph. Digital alteration of photograph has consequences in copyright law, passing off, celebrity’s right to publicity as well as areas like criminal law, law of defamation, etc., where the injured party needs to have proper remedy. The paper also discusses law in USA and UK as well as the relevant laws in India.|
|Appears in Collections:||JIPR Vol.10(6) [November 2005]|
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