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Title: The Broadening Horizons of Trademark Law -Registrability of Smell, Sports Merchandise and Building Designs as Trademarks
Authors: Bhattacharjee, Sudipta
Rao, Ganesh
Keywords: Trademark law
unregistered trademarks
club merchandise
building designs
Issue Date: Mar-2005
Publisher: CSIR
Abstract: With every passing day the ambit of trademark protection law is being broadened all over the world. This paper deals with three such important aspects – three new areas on which trademark protection is being envisaged, which have, of late, given rise to serious debate in juridical circles. To be more precise, this paper deals with the registrability of smell, sports merchandise and building designs as trademarks. The paper is exploratory in nature and does not take any stand as to whether a particular thing should be trademarkable or not. It rather culls out and analyses the arguments advanced for and against such broadening of trademark laws.
Page(s): 119-126
ISSN: 0971-7544
Source:JIPR Vol.10(2) [March 2005]

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