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|Title:||The Broadening Horizons of Trademark Law -Registrability of Smell, Sports Merchandise and Building Designs as Trademarks|
|Keywords:||Trademark law;unregistered trademarks;club merchandise;building designs|
|Abstract:||With every passing day the ambit of trademark protection law is being broadened all over the world. This paper deals with three such important aspects – three new areas on which trademark protection is being envisaged, which have, of late, given rise to serious debate in juridical circles. To be more precise, this paper deals with the registrability of smell, sports merchandise and building designs as trademarks. The paper is exploratory in nature and does not take any stand as to whether a particular thing should be trademarkable or not. It rather culls out and analyses the arguments advanced for and against such broadening of trademark laws.|
|Appears in Collections:||JIPR Vol.10(2) [March 2005]|
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