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|Title:||An Economic Analysis of Rise of Service Marks|
|Keywords:||Trademarks;service marks;structural change|
|Abstract:||Structural and competitive evolution of modern economies has increased the importance of service trademarks. Among other factors, decline of human intermediation in many services plays a relevant role. Although trademarks of goods are still dominant, share of service classes in total trademark applications is increasing in both absolute and relative terms, at a national and international level.|
|Appears in Collections:||JIPR Vol.11(4) [July 2006]|
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