Please use this identifier to cite or link to this item:
|Title:||Literature on LIS marketing: Growth and pattern|
|Authors:||Gupta, Dinesh K.|
|Abstract:||In the beginning of 1970s ‘marketing’ entered into library literature. Thereafter growth has been noted enhancing its applicability in libraries resulting into wider knowledge base on the subject. This paper traces the history and growth of LIS marketing literature. It classifies LIS marketing literature into review publications and bibliographies, books (including conference publications), journals and newsletters, and web-based literature. These four sources represent the principal outlets for disseminating knowledge of LIS marketing.|
|Appears in Collections:||ALIS Vol.54(1) [March 2007]|
Items in NOPR are protected by copyright, with all rights reserved, unless otherwise indicated.