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|Authors:||Lall, Amar Raj|
|Abstract:||This article aims to provide an outline of some of the issues arising in connection with brand valuation in the changing economic scenario. Types of brands, their valuation, intangible and tangible benefits of brand valuation are discussed.|
|ISSN:||0975-1076 (Online); 0971-7544 (Print)|
|Appears in Collections:||JIPR Vol.07(1) [January 2002]|
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