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Title: Legal Issues in Branding Medicinal Products
Authors: Thomas, Zakir
Keywords: Pharmaceutical branding
Generic name
Passing off
Trademark law
Issue Date: Sep-2008
Publisher: CSIR
Abstract: Branding of a drug raises important trademark principles. Some of the important trademark law decisions have come up in the area of pharmaceutical branding. This article examines these decisions, practises in the market and analyses legal issues surrounding trademark in pharmaceutical field.
Description: 523-535
ISSN: 0971-5544
Appears in Collections:JIPR Vol.13(5) [September 2008]

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