NISCAIR Online Periodicals Repository

Research Journals >
Journal of Intellectual Property Rights (JIPR) >
JIPR Vol.17 [2012] >
JIPR Vol.17(5) [September 2012] >

Title: Character Merchandising
Authors: Kewalramani, Nishant
Sandeep, Hegde M
Keywords: Character merchandising
Celebrity rights
Personality rights
Passing off
Issue Date: Sep-2012
Publisher: NISCAIR-CSIR, India
Abstract: Character merchandising started as a secondary source of exploitation in the entertainment industry and soon became the forerunner in terms of revenue generation. The temptation of jumping on this business wagon was too hard to resist for the various stakeholders of the entertainment industry, only to realize that the law in India has not caught up with this jet age business practice. This article aims at highlighting the core legal issues in character merchandising with specific emphasis on personality or celebrity merchandising. The article not only brings out the core conflict between the various existing laws in India that govern character merchandising in their own unique way, but also analyses the various court decisions that have had a far reaching effect on the way the entertainment and allied industries approach this business. Furthermore, the article makes an earnest attempt to suggest a dispute resolution model that tries to balance the interest of not only the celebrities but also the copyright holders.
Page(s): 454-462
CC License:  CC Attribution-Noncommercial-No Derivative Works 2.5 India
ISSN: 0975-1076 (Online); 0971-7544 (Print)
Source:JIPR Vol.17(5) [September 2012]

Files in This Item:

File Description SizeFormat
JIPR 17(5) 454-462.pdf78.94 kBAdobe PDFView/Open
 Current Page Visits: 126 
Recommend this item


Online Submission of Articles |  NISCAIR Website |  National Knowledge Resources Consortium |  Contact us |  Feedback

Disclaimer: NISCAIR assumes no responsibility for the statements and opinions advanced by contributors. The editorial staff in its work of examining papers received for publication is helped, in an honorary capacity, by many distinguished engineers and scientists.

CC License Except where otherwise noted, the Articles on this site are licensed under Creative Commons License: CC Attribution-Noncommercial-No Derivative Works 2.5 India

Copyright © 2015 The Council of Scientific and Industrial Research, New Delhi. All rights reserved.

Powered by DSpace Copyright © 2002-2007 MIT and Hewlett-Packard | Compliant to OAI-PMH V 2.0

Home Page Total Visits: 167868 since 01-Sep-2015  Last updated on 29-Jun-2016Webmaster: