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NISCAIR ONLINE PERIODICALS REPOSITORY (NOPR) >
NISCAIR PUBLICATIONS >
Research Journals >
Journal of Intellectual Property Rights (JIPR) >
JIPR Vol.17 [2012] >
JIPR Vol.17(5) [September 2012] >
| Title: | The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment |
| Authors: | Garon, Jon M |
| Keywords: | Deal making
Entertainment law
Copyright
Trademark
Trade secret
Identity interests
Publicity rights
Film
Television
Music and publishing |
| Issue Date: | Sep-2012 |
| Publisher: | NISCAIR-CSIR, India |
| Abstract: | In the globalized media marketplace, intellectual property rights of
copyright, trademark, trade secret and identity interests remain the critical
building-blocks of property interests and business structures. At the same
time, traditional media categories are blurring as projects are increasingly created
as transmedia social audience engagement platforms. This article introduces the
primary intellectual property regimes necessary for the entertainment business
and illustrates how traditional contractual relations among the key industry
participants have evolved in the digitalized global environment.
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| Page(s): | 443-453 |
| CC License: |  CC Attribution-Noncommercial-No Derivative Works 2.5 India |
| ISSN: | 0975-1076 (Online); 0971-7544 (Print) |
| Source: | JIPR Vol.17(5) [September 2012]
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