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|Title:||Business Value from Intellectual Property|
|Authors:||Kankanala, Kalyan C|
|Keywords:||Intellectual property;IP culture and hygiene;IP policy and process;Inventor incentives;Value of IP;Protection strategy;IP valuation;Licensing;IP audit;IP risk management;Portfolio management;IP dispute resolution|
|Abstract:||The value of an asset is measured by its business worthiness. Intellectual property enables companies build business and competitive value through exclusivity. The IP asset value of a company is generally much higher than its tangible asset value. Though all forms of IP are important, the value associated to a form of IP varies based on the field to which the company belongs. The integration of various activities ranging from building culture to effective portfolio management enables a company maximize business benefits from IP. Business advantage from IP is the outcome of putting together various best practices and vital steps in generation, protection and management of IP.|
|ISSN:||0975-1076 (Online); 0971-7544 (Print)|
|Appears in Collections:||JIPR Vol.17(5) [September 2012]|
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