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Journal of Intellectual Property Rights (JIPR) >
JIPR Vol.17 [2012] >
JIPR Vol.17(5) [September 2012]
: [16 Articles]
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Special Issue
Leveraging IP for Business Advantage
Guest Editor: Kalyan C Kankanala
Cover Page
Contents
From the Guest Editor's Desk
List of Articles:
| Title | Author(s) | Page(s) | Full Text Article |
| Business Value from Intellectual Property |
Kankanala, Kalyan C |
369-373 |
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| Branding and Business Management: Leveraging Brand Names for Business Advantage |
Thakur, Aditi Verma |
374-384 |
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| Enhancing a Firm’s Strategic Intellectual Property Management System – The Role of Patent Quality |
Mukundan, R; Jain, Karuna |
385-389 |
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| A Review and Analysis of a Selection of India’s Innovation, Entrepreneurship, Knowledge Management and Technology Policy Literature |
Meyer, Robert H |
390-399 |
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| Taking an Independent Inventor’s Inventions to the Market - Challenges and Issues |
Pendsey, Nandan; Agarrwal, Shuchi |
400-405 |
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| Alchemy and IPR – Monetizing Intellectual Property Rights |
Nithyananda, K V |
406-416 |
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| The Intellectual Property Audit |
Punnoose, Shanel; Shobhana, Valli |
417-424 |
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| The Strategy of Commons |
Kankanala, Kalyan C; Mishra, Rajni |
425-429 |
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| Traditional Knowledge and Patent Strategy |
Kalluri, Shravan |
430-436 |
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| Intellectual Property and the Business of Sports Management |
Kalamadi, Sharada |
437-442 |
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| The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment |
Garon, Jon M |
443-453 |
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| Character Merchandising |
Kewalramani, Nishant; Sandeep, Hegde M |
454-462 |
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| Does India Need Digital Rights Management Provisions or Better Digital Business Management Strategies? |
Scaria, Arul George |
463-477 |
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| IP Strategy for Drug Discovery: A Dedicated Research Firm’s Perspective |
Radhakrishnan, Vinita |
478-483 |
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| Pharmaceutical Business Strategy: A Generics Perspective |
Thakur, Vikram Pratap Singh; Ramacha, Supriya |
484-496 |
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| Drug Prices - How Much is too Much? |
Nair, Manu S |
497-500 |
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