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JIPR Vol.17(5) [September 2012] : [16 Articles]

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Special Issue
Leveraging IP for Business Advantage
Guest Editor: Kalyan C Kankanala
  Cover Page

  Contents

  From the Guest Editor's Desk

List of Articles:

TitleAuthor(s)Page(s)Full Text Article
Business Value from Intellectual Property Kankanala, Kalyan C 369-373 View Full Text
Branding and Business Management: Leveraging Brand Names for Business Advantage Thakur, Aditi Verma 374-384 View Full Text
Enhancing a Firm’s Strategic Intellectual Property Management System – The Role of Patent Quality Mukundan, R; Jain, Karuna 385-389 View Full Text
A Review and Analysis of a Selection of India’s Innovation, Entrepreneurship, Knowledge Management and Technology Policy Literature Meyer, Robert H 390-399 View Full Text
Taking an Independent Inventor’s Inventions to the Market - Challenges and Issues Pendsey, Nandan; Agarrwal, Shuchi 400-405 View Full Text
Alchemy and IPR – Monetizing Intellectual Property Rights Nithyananda, K V 406-416 View Full Text
The Intellectual Property Audit Punnoose, Shanel; Shobhana, Valli 417-424 View Full Text
The Strategy of Commons Kankanala, Kalyan C; Mishra, Rajni 425-429 View Full Text
Traditional Knowledge and Patent Strategy Kalluri, Shravan 430-436 View Full Text
Intellectual Property and the Business of Sports Management Kalamadi, Sharada 437-442 View Full Text
The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment Garon, Jon M 443-453 View Full Text
Character Merchandising Kewalramani, Nishant; Sandeep, Hegde M 454-462 View Full Text
Does India Need Digital Rights Management Provisions or Better Digital Business Management Strategies? Scaria, Arul George 463-477 View Full Text
IP Strategy for Drug Discovery: A Dedicated Research Firm’s Perspective Radhakrishnan, Vinita 478-483 View Full Text
Pharmaceutical Business Strategy: A Generics Perspective Thakur, Vikram Pratap Singh; Ramacha, Supriya 484-496 View Full Text
Drug Prices - How Much is too Much? Nair, Manu S 497-500 View Full Text

 

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