Please use this identifier to cite or link to this item: http://nopr.niscair.res.in/handle/123456789/14382
Title: The role of Geographical indication in brand making of Turkish handcrafts
Authors: Mevhibe, Albayrak
Ozdemir, Melda
Keywords: Turkish handcraft
Geographical indication
Traditional
Brand
Marketing
Issue Date: Jul-2012
Publisher: NISCAIR-CSIR, India
Series/Report no.: Int.Cl.<sup>8</sup>:B 27, G10D, DO3, DOO4, B28, A44, CO4
Abstract: <span style="font-size:11.0pt;mso-bidi-font-size: 10.0pt;font-family:" times="" new="" roman";mso-fareast-font-family:"times="" roman";="" mso-ansi-language:en-gb;mso-fareast-language:en-us;mso-bidi-language:ar-sa"="" lang="EN-GB">Handcrafts reflect the cultural, natural and historical features of a region and society. These handcraft products are also used as souvenirs. Turkey has a rich and culturally diverse potential for handcrafts. While especially carpets, rugs, and hand woven fabric, are found in all regions of Turkey, other products depend on the resources found in the region and include woodcraft, basketry, stone craft, precious metal crafts and ceramics. Through globalization and machine manufactured products, the production of handcrafts is decreasing. To allow handcrafts that make use of idle labor, spare time, and leftover resources and materials to develop and compete with imported goods, it is important to raise the producers’ awareness of geographical indication. Geographical indication in handcraft goods affects brand making and trust on the market.<span style="font-size:11.0pt;mso-bidi-font-size: 10.0pt;font-family:" times="" new="" roman";mso-fareast-font-family:"times="" roman";="" mso-ansi-language:en-gb;mso-fareast-language:en-us;mso-bidi-language:he"="" lang="EN-GB"> This study, which focuses on the development of handcraft in Turkey, geographical indication practices, and its importance in marketing, reveals an increase in registration of geographical indication (GI) in handcraft products in Turkey. In fact, 30% of products registered with GI consist of handcraft products. GI should be considered an important instrument in making Turkish handcraft products a world brand.</span></span>
Description: 420-426
URI: http://hdl.handle.net/123456789/14382
ISSN: 0975-1068 (Online); 0972-5938 (Print)
Appears in Collections:IJTK Vol.11(3) [July 2012]

Files in This Item:
File Description SizeFormat 
IJTK 11(3) 420-426.pdf231.36 kBAdobe PDFView/Open


Items in NOPR are protected by copyright, with all rights reserved, unless otherwise indicated.