18-May-2013
20:59:57 IST
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NISCAIR ONLINE PERIODICALS REPOSITORY (NOPR) >
NISCAIR PUBLICATIONS >
Research Journals >
Indian Journal of Traditional Knowledge (IJTK) >
IJTK Vol.11 [2012] >
IJTK Vol.11(3) [July 2012] >
| Title: | The role of Geographical indication in brand making of Turkish handcrafts |
| Authors: | Mevhibe, Albayrak
Ozdemir, Melda |
| Keywords: | Turkish handcraft
Geographical indication
Traditional
Brand
Marketing |
| Issue Date: | Jul-2012 |
| Publisher: | NISCAIR-CSIR, India |
| IPC Code: | Int.Cl.8:B 27, G10D, DO3, DOO4, B28, A44, CO4 |
| Abstract: | Handcrafts
reflect the cultural, natural and historical features of a region and society.
These handcraft products are also used as souvenirs. Turkey has a rich and
culturally diverse potential for handcrafts. While especially carpets, rugs,
and hand woven fabric, are found in all regions of Turkey, other products
depend on the resources found in the region and include woodcraft, basketry,
stone craft, precious metal crafts and ceramics. Through globalization and
machine manufactured products, the production of handcrafts is decreasing. To
allow handcrafts that make use of idle labor, spare time, and leftover
resources and materials to develop and compete with imported goods, it is
important to raise the producers’ awareness of geographical indication.
Geographical indication in handcraft goods affects brand making and trust on
the market. This
study, which focuses on the development of handcraft in Turkey, geographical
indication practices, and its importance in marketing, reveals an increase in
registration of geographical indication (GI) in handcraft products in Turkey.
In fact, 30% of products registered with GI consist of handcraft products. GI
should be considered an important instrument in making Turkish handcraft
products a world brand. |
| Page(s): | 420-426 |
| CC License: |  CC Attribution-Noncommercial-No Derivative Works 2.5 India |
| ISSN: | 0975-1068 (Online); 0972-5938 (Print) |
| Source: | IJTK Vol.11(3) [July 2012]
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