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Title: Innovation for the ‘Bottom of the Pyramid’
Authors: Khan, Hasan Jawaid
Issue Date: May-2012
Publisher: NISCAIR-CSIR, India
Abstract: INNOVATION is high on the agenda of the corporate world. Be it any industry, CEOs are looking to ride to commercial success on the wings of nnovative ideas and products. Innovation has today become the key to ensuring long-term competitiveness in an increasingly knowledge-driven economy.
Page(s): 14
ISSN: 0042-6075
Appears in Collections:SR Vol.49(05) [May 2012]

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