NISCAIR Online Periodicals Repository

Research Journals >
Annals of Library and Information Studies (ALIS) >
ALIS Vol.58 [2011] >
ALIS Vol.58(3) [September 2011] >

Title: Analysing usability and accessibility of India’s three popular commercial websites – Rediff, Indiatimes and Sify
Authors: Mukherjee, Bhaskar
Issue Date: Sep-2011
Publisher: NISCAIR-CSIR, India
Abstract: Using various web analyzer tools like Google Trends, Yahoo Site Explorer, Alexa and Smart viper, the present study assesses the usability and accessibility of three popular Indian commercial websites,, india and It was found that is more used among the three. It was also found that for the three websites, queries related to air fare, family guy and live cricket match score were common. Users also visited these websites to know about stock market news, business news, cricket news, etc. The study finds that there are differences between website designers’ assumption about popularity of a page and audiences’ actual interests. The study concludes that it may be worthwhile to verify audience interest while creating web pages, which ultimately helps to gain business through advertisement.
Page(s): 249-256
CC License:  CC Attribution-Noncommercial-No Derivative Works 2.5 India
ISSN: 0975-2404 (Online); 0972-5423 (Print)
Source:ALIS Vol.58(3) [September 2011]

Files in This Item:

File Description SizeFormat
ALIS 58(3) 249-256.pdf82.11 kBAdobe PDFView/Open
 Current Page Visits: 141 
Recommend this item


Online Submission of Articles |  NISCAIR Website |  National Knowledge Resources Consortium |  Contact us |  Feedback

Disclaimer: NISCAIR assumes no responsibility for the statements and opinions advanced by contributors. The editorial staff in its work of examining papers received for publication is helped, in an honorary capacity, by many distinguished engineers and scientists.

CC License Except where otherwise noted, the Articles on this site are licensed under Creative Commons License: CC Attribution-Noncommercial-No Derivative Works 2.5 India

Copyright © 2015 The Council of Scientific and Industrial Research, New Delhi. All rights reserved.

Powered by DSpace Copyright © 2002-2007 MIT and Hewlett-Packard | Compliant to OAI-PMH V 2.0

Home Page Total Visits: 170272 since 01-Sep-2015  Last updated on 30-Jun-2016Webmaster: