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Journal of Scientific and Industrial Research (JSIR) >
JSIR Vol.66 [2007] >
JSIR Vol.66(04) [April 2007] >
| Title: | Diffusion of mobile communications: Application of bass diffusion model to BRIC countries |
| Authors: | Kumar, Ashish
Baisya, Rajat K
Shankar, Ravi
Momaya, Kiran |
| Keywords: | Bass Diffusion Model
Diffusion, Mobile communications |
| Issue Date: | Apr-2007 |
| Publisher: | CSIR |
| Abstract: | The growth of mobile communications market needs to be studied and understood, from three perspectives: i) Drivers,
nature and impact of the growth of mobile communications in depth; ii) Lessons from global markets and other industries
can help cellular operators bring telecoms to poorer people; and iii) Lessons from this market can be applied to other
fundamental needs that have to reach out to the “bottom of the pyramid”. This paper presents applicability of the Bass
Diffusion Model (BDM) to Brazil, Russia, India and China (BRIC markets). BDM explains the diffusion of mobile
communications in these countries well. In the case of India, there are two key findings: (i) Value of ‘q’ the coefficient of
internal influence (word- of- mouth and contact) is very high compared to the other BRIC countries in the sample; and (ii)
BDM predicts a potential market of about 200 million subscribers. |
| Page(s): | 312-316 |
| ISSN: | 0022-4456 |
| Source: | JSIR Vol.66(04) [April 2007]
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