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JIPR Vol.16(3) [May 2011] >


Title: Collective Marks and Geographical Indications - Competitive Strategy of Differentiation and Appropriation of Intangible Heritage
Authors: Silva, Elizabeth Ferreira da
Peralta, PatrĂ­cia Pereira
Keywords: Intangible heritage
Collective marks
Geographical indications
Craft
Issue Date: May-2011
Publisher: NISCAIR-CSIR, India
Abstract: This article aims to evaluate the potential use of collective marks and geographical indications as forms of protection for ownership and differentiation of handicraft production in Brazil, considered as intangible heritage. Although, the instruments of intellectual property are, a priori, suitable only for products with industrial application, the above instruments of IPR could be applied to traditional crafts as well. Geographical indications and collective marks are forms of intellectual property protection that are associated with reputation protection and market distinctiveness. Apparently, they could be effectively used to protect and appropriate benefits of economic exploitation in the case of craftsmanship as in Brazilian artisan products
Page(s): 246-257
CC License:  CC Attribution-Noncommercial-No Derivative Works 2.5 India
ISSN: 0975-1076 (Online); 0971-7544 (Print)
Source:JIPR Vol.16(3) [May 2011]

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