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NISCAIR ONLINE PERIODICALS REPOSITORY (NOPR) >
NISCAIR PUBLICATIONS >
Research Journals >
Journal of Intellectual Property Rights (JIPR) >
JIPR Vol.16 [2011] >
JIPR Vol.16(2) [March 2011] >
| Title: | Commercialization of Indigenous Health Drinks as Geographical Indications |
| Authors: | Soam, S K
Hussain, M |
| Keywords: | Geographical indication
Health drink
IPR
Traditional knowledge |
| Issue Date: | Mar-2011 |
| Publisher: | NISCAIR-CSIR, India |
| Abstract: | A survey under United Nations Conference on Trade and Development
project in 25 states of India identified promising indigenous drinks that merit
protection as Geographical Indications (GI) including ‘nannari’ from Andhra Pradesh, ‘kokum’ from Western Ghats and ‘burransh’ from Uttarakhand. These are obtained from roots of Hemidesmus indicus, fruits of Garcinia indica and flowers of Rhododendron arboretum, respectively. Manufacturing procedures involving
application of community traditional knowledge, and ethno-medicine properties
are scientifically documented.
Product acceptability by the
retailers and consumers is high; hence companies would be willing to invest in
such products. Here, one of the important issues to be addressed is benefit
sharing with traditional knowledge holders and alleviation of their
socio-economic condition. Producers are unorganized and dispersed with seasonal
employment and are not known outside restricted area. Therefore, can GI be a
platform for product and market development addressing socio-economic issues?
The products have a sufficient niche market
since per capita fruit juice consumption in India
is only 20 ml. Market demand is expected to increase from 27.4 to 64 billion
rupees by 2020 with 8.9 per cent market growth, with 65 per cent market share restricted
to South India. In such a scenario, can
registered GIs accelerate the growth through market penetration? The study
offers solutions/models for GI registration and business strategy with
sustainable rural livelihood development. |
| Page(s): | 170-175 |
| CC License: |  CC Attribution-Noncommercial-No Derivative Works 2.5 India |
| ISSN: | 0975-1076 (Online); 0971-7544 (Print) |
| Source: | JIPR Vol.16(2) [March 2011]
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