NISCAIR Online Periodicals Repository

NISCAIR ONLINE PERIODICALS REPOSITORY (NOPR)  >
NISCAIR PUBLICATIONS >
Research Journals >
Journal of Intellectual Property Rights (JIPR) >
JIPR Vol.16 [2011] >
JIPR Vol.16(2) [March 2011] >


Title: Commercialization of Indigenous Health Drinks as Geographical Indications
Authors: Soam, S K
Hussain, M
Keywords: Geographical indication
Health drink
IPR
Traditional knowledge
Issue Date: Mar-2011
Publisher: NISCAIR-CSIR, India
Abstract: A survey under United Nations Conference on Trade and Development project in 25 states of India identified promising indigenous drinks that merit protection as Geographical Indications (GI) including ‘nannari’ from Andhra Pradesh, ‘kokum’ from Western Ghats and ‘burransh’ from Uttarakhand. These are obtained from roots of Hemidesmus indicus, fruits of Garcinia indica and flowers of Rhododendron arboretum, respectively. Manufacturing procedures involving application of community traditional knowledge, and ethno-medicine properties are scientifically documented. Product acceptability by the retailers and consumers is high; hence companies would be willing to invest in such products. Here, one of the important issues to be addressed is benefit sharing with traditional knowledge holders and alleviation of their socio-economic condition. Producers are unorganized and dispersed with seasonal employment and are not known outside restricted area. Therefore, can GI be a platform for product and market development addressing socio-economic issues? The products have a sufficient niche market since per capita fruit juice consumption in India is only 20 ml. Market demand is expected to increase from 27.4 to 64 billion rupees by 2020 with 8.9 per cent market growth, with 65 per cent market share restricted to South India. In such a scenario, can registered GIs accelerate the growth through market penetration? The study offers solutions/models for GI registration and business strategy with sustainable rural livelihood development.
Page(s): 170-175
CC License:  CC Attribution-Noncommercial-No Derivative Works 2.5 India
ISSN: 0975-1076 (Online); 0971-7544 (Print)
Source:JIPR Vol.16(2) [March 2011]

Files in This Item:

File Description SizeFormat
JIPR 16(2) 170-175.pdf138.91 kBAdobe PDFView/Open
 Current Page Visits: 589 
Recommend this item

 

National Knowledge Resources Consortium |  NISCAIR Website |  Contact us |  Feedback

Disclaimer: NISCAIR assumes no responsibility for the statements and opinions advanced by contributors. The editorial staff in its work of examining papers received for publication is helped, in an honorary capacity, by many distinguished engineers and scientists.

CC License Except where otherwise noted, the Articles on this site are licensed under Creative Commons License: CC Attribution-Noncommercial-No Derivative Works 2.5 India

Copyright © 2012 The Council of Scientific and Industrial Research, New Delhi. All rights reserved.

Powered by DSpace Copyright © 2002-2007 MIT and Hewlett-Packard | Compliant to OAI-PMH V 2.0

Home Page Total Visits: 603684 since 06-Feb-2009  Last updated on 21-Oct-2014Webmaster: nopr@niscair.res.in