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Welcome to NISCAIR Online Periodicals Repository

You can now access full text articles from research journals published by CSIR-NISCAIR! Full text facility is provided for all nineteen research journals viz. ALIS, AIR, BVAAP, IJBB, IJBT, IJCA, IJCB, IJCT, IJEB, IJEMS, IJFTR, IJMS, IJNPR, IJPAP, IJRSP, IJTK, JIPR, JSIR & JST. NOPR also hosts three Popular Science Magazines viz. Science Reporter (SR), Vigyan Pragati (VP) & Science Ki Duniya (SKD) and a Natural Products Repository (NPARR).

Browsing by Author Babu, Arun

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Title	Author(s)	Source	Page(s)
Comparative Advertising and the Consumer - Changing Dynamics	Lenin, Biplab Kumar; Babu, Arun	JIPR Vol.22(3) [May 2017]	113-120

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